The roots of Goddess Garden go far beyond our facilities here in Boulder County, Colorado. They lie in the Pacific Northwest where our founders Nova Covington and Paul Halter spent their childhood. Nova grew up in Oregon and the deep woods of British Columbia, and Paul in rural Oregon. During their childhood, they both became “early environmentalists” and developed an understanding of the power of nature and a love and appreciation for the great outdoors.
Years later, after careers in corporate America, Nova and Paul became more keenly aware of the need for change in the skincare industry when their first daughter, Paige, was allergic to the chemicals in traditional bath and cosmetic products. Nova, with an herbalist background, and Paul, with a nutrition science degree, were inspired to develop safe skincare solutions, using the pure minerals zinc oxide and titanium dioxide as the active agents for sun protection. From there, Goddess Garden began to grow.
In 2005, Goddess Garden had its first big kick off at the Telluride Bluegrass Festival, where the true course of the product line was about to reveal itself. Back then, Goddess Garden was mainly a spa product line, with mineral sunscreen as one of 30 other products. But while other products gained some interest, the sunscreen was completely sold out by the second day of the festival. People found themselves at their booth by following the inviting scent of the essential oils in the mineral sunscreen.
In 2008, Nova, Paul, and their team made their first visit to a natural product show, Expo East, where they saw a sea of similar brands and an opportunity for an organic sunscreen company to thrive. Since then, older products have been dropped and replaced with a dedication to innovating within a mineral sunscreen focus. The first big milestone for innovation was the production of the first family-sized sunscreen lotion bottles; before Goddess Garden, mineral sunscreen could only be found in personal-sized bottles. Next came the first mineral sunscreen spray with the innovative trigger spray bottle. The latest addition that the Goddess Garden team is especially proud of is their non-aerosol continuous spray bottle; again, the only one of its kind on the market.
NOVA & PAUL: PARENTS, FOUNDERS, PARTNERS
When it comes to balancing work and personal life, especially as a mother of two young daughters, it has been a constant challenge for Nova to balance multiple high priorities at once. She has learned how to integrate her two lives, and tries to be an example for her daughters for what it means to be a powerful female leader who can do it all. It’s all about keeping calm, enjoying the outdoors with the kids, practicing yoga, and living as stress-free as possible. Support from her husband, Paul, has been a big reason for the success of Goddess Garden. Paul works as CFO, is key in product creation with Nova, and is a huge part of creating the harmony between work and family.
Goddess Garden: For the Planet, For the People
We want people to enjoy the sun, not avoid it. Nova has been told by numerous people that they are allergic to sunscreen, so they must choose to either get burned or not go in the sun at all. Goddess Garden mineral sunscreen protects and nourishes even the most sensitive skin without harsh sunscreen chemicals. In keeping with the care-for-the-people principle, Goddess Garden is committed to customer satisfaction and is always available to listen to customers about their experience with the product. Goddess Garden was founded on two important principles: helping the planet and helping people safely enjoy the sun. Nova and Paul grew up watching old growth forests in the Pacific Northwest being clear cut and were always saddened by the amount of trash that washed up on even the most remote beaches. This helped inspire them both to do something that would make a difference for the planet. Even before starting Goddess Garden, Nova spent time every day to help the earth, and it has always been a guiding passion for her in life. She believes that there needs to be a perspective shift for consumers regarding the usage of chemicals in everyday products. Nova believes that chemicals don’t only affect us, they affect our ecosystem as a whole, which is why all Goddess Garden products are reef safe and cruelty free.
Onward and Upward
In 2010, Goddess Garden still operated out of the Nova and Paul’s house, with 6-month-pregnant Nova carrying boxes up and down their basement stairs. Now, you can find their products in over 25,000 retailers across the U.S. and Canada! Goddess Garden has come a long way from its humble beginnings, and continues to tirelessly work at improving their product lines and getting their effective and gentle products into the hands of the consumers.