Get whiter teeth in 2 weeks* with Tom's of Maine Luminous White® – our most advanced whitening toothpaste ever! Luminous White® anticavity toothpaste uses a clinically proven natural whitening technology to remove surface stains that is also safe on enamel and safe for everyday use. It's made with mineral derived ingredients, plus aqua and contains no artificial flavours, colours or preservatives. *by removing surface stains vs regular fluoride toothpaste.
Sodium Fluoride 0.243% w/w
Sodium Lauryl Sulfate
No artificial flavours, colours or preservatives
No animal ingredients
Not tested on animals
From Our Family to Yours
Tom's of Maine started because of two parents' journey to care for the health of their children. A passion for helping others live a natural life still drives us today!
Tom and Kate Chappell moved to Maine from Philadelphia in 1968, looking for a healthier, simpler life for their growing family. They discovered the benefits of natural and unprocessed food, and started looking for the same qualities in personal care products. But all they found were labels listing artificial flavors, fragrances, sweeteners, colors and preservatives. So they decided to create their own.